The countdown has begun and there is no room for improvisation. With just a few weeks to go until one of the most critical dates on the European technology calendar – 2 August – the Spanish business community faces an unprecedented regulatory challenge. The entry into force of the first obligations under the European Artificial Intelligence Regulation (AI Act) is forcing an urgent corporate ‘wake-up call’. This is no longer merely a technical or ethical discussion within internal committees; it represents a structural shift in governance and algorithmic control with direct implications for boards of directors.
The national landscape has become even more complex. The recent draft Organic Law on the proper use and governance of AI seeks to make the European framework operational in our country. With the emergence of the AESIA as the main supervisory authority and an ecosystem in which the AEPD will closely monitor biometrics, the institutional landscape is becoming fragmented. Added to this is the obligation to carry out an inventory of internal systems and the very real threat of fines of up to 35 million euros for non-compliance. At the same time, Brussels continues to discreetly refine the legal framework for rapidly expanding technologies, such as autonomous AI agents. The question for any organisation is clear: is its legal and operational structure truly prepared to audit its processes?
From theory to practice: the impact on day-to-day operational and tax matters
The regulations do not discriminate between sectors and have a particular impact on business and customer acquisition. Under the strict provisions of Article 50 of the regulation, transparency becomes an unavoidable legal obligation. Companies will be forced to implement AI content labelling, explicitly identify deepfakes and ensure the traceability of corporate chatbots. This new landscape completely transforms the rules of the game. It alters everything from the everyday use of prompts and the law on artificial intelligence and ChatGPT, right through to GEO-AI positioning, where maintaining commercial visibility will require meticulous compliance with the law without losing market impact.
However, this transition towards AI compliance need not be seen as a hindrance or a source of costs. Adapting technological tools to the requirements of European AI regulation requires investment, but the tax framework offers a key means of mitigating the financial burden. Optimising the financial burden of technological deployment is possible through the strategic use of AI tax incentives and deductions for technological innovation (TI), areas where appropriate structuring can transform a legal obligation into a solid competitive advantage.
A comprehensive roadmap to ensure compliance
To unpick this complex web of responsibilities and solutions, Allyon ETL is organising the virtual event ‘AI Act: Countdown to 2 August’. In the form of a 60-minute interactive round-table discussion, leading professionals will address the regulatory impact from a holistic perspective:
- Legal Framework and Penalties: Roger Barón will outline the legal obligations of companies regarding artificial intelligence and the risks associated with the penalty regime.
- Technical and Marketing Impact: Carles Ortet will address content labelling and commercial visibility.
- Funding and Tax Optimisation: Jordi Moliné will explain how to offset costs through innovation tax deductions.
- Commercial and Strategic Perspective: Pablo Capel Dorado will analyse the urgency of corporate governance.
The event will conclude with a discussion session open to questions from the audience and a presentation of Allyon ETL’s Diagnostic and Preliminary Audit service. Stay one step ahead of market demands and ensure your organisation’s legal certainty.