Online Webinar April 14th / 1pm 60 minutes

What makes a company attractive to buyers?

Practical strategies to increase your company's value before the sale. All based on real M&A transaction experience, not academic theory.

The speakers

Gerard García Esteve
Gerard García Esteve

Founder and CEO of Deale, Europe's leading platform connecting SMEs with buyers and investors in M&A processes. In a few years, he has driven the company's growth to over 200 operations and a community of more than 20,000 users.

Ramón Rubio
Ramón Rubio

Focuses his professional activity on strategic and financial consulting for companies and organizations, working closely with management and administrative bodies in decision-making and optimization of economic and operational structures.

Anna Moret
Anna Moret

Economist with a solid background in business consulting. Advises on business plans, management control, and accounting and tax supervision for multinational companies and consolidated groups, providing value as an interim manager in financial and administrative direction.

Óscar Elvira Benito
Óscar Elvira Benito

Finance Professor, director of the University Master's in Banking and Finance, and Senior Lecturer Core Faculty BSM at Universitat Pompeu Fabra – Barcelona School of Management.

Why this webinar

A company's value is not defined solely by its sales or EBITDA.

When an investor analyzes a company before making an offer, they evaluate factors that determine risk, business sustainability, and growth potential.

In this webinar, you will discover how buyers think and what elements make a company truly attractive for an M&A transaction.

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Factors buyers look for

A buyer mainly analyzes three aspects that determine a company's attractiveness.

What you will learn

In 60 minutes, the roadmap to a sale with maximum value.

The buyer's mindset
Key questions an investor asks themselves before making an offer.
The 5 key areas
How to evaluate your company at a financial, commercial, operational, legal, and team level.
Value roadmap
What actions to implement in the short, medium, and long term (3 to 24 months) to prepare your company.
Due diligence management
How to identify and correct common mistakes that often reduce the price or block operations.
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Who this webinar is for

Entrepreneurs and Partners

Who are considering selling their company or want to professionalize their business to prepare it for a possible future sale.

Buyers and Investors

Who want to understand business evaluation criteria and identify quality business opportunities.

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Advisors and Professionals

M&A specialists, financial consultants, and corporate lawyers who want to delve deeper into preparation strategies.

Deale

Deale is Europe's leading digital platform specialized in M&A processes for SMEs, connecting companies, investors, and advisors in a single efficient and secure environment.

With over 22,000 registered users and a growing volume of closed operations, Deale has established itself as a key player in the digitization of the M&A market, especially in the small and medium-sized enterprise segment.

Allyon

International professional services firm with a presence in over 60 countries.

Specialists in international legal and tax advice, due diligence processes, and support in cross-border corporate operations.

UPF BSM

Leading graduate school in management, economics, and business, linked to one of Europe's most prestigious universities.

Recognized for its international focus, academic excellence, and its ability to train managers through innovative and professional practice-oriented programs.

A company's value is not created during the sale. It is built before.

Don't miss the opportunity to understand what factors make a company truly attractive to a buyer. Register for the online webinar and discover how to increase your company's value.